As part of the 7th ECREA European Communication Conference, which takes place from 31.10 – 3.11.2018 in Lugano (Switzerland), Magdalena Klingler, Susanne Kinnebrock and Helena Bilandzic will give a lecture on the 3.11.2018 on the topic “Do Frankenstein, Dr. Jekyll, and Mr. Hyde matter? Emerging master plots in the press coverage on genomic research”.